Web Commercial

For Prudential

Lisa Kalb Schaffer, senior content producer with Prudential’s in-house advertising group, needed help with web video to promote a new line of targeted date fund 401K retirement plans.

Featuring Social Psychologist and NYU professor Adam Alter, the video demonstrates how too much choice actually renders people incapable of making important decisions.

MediaCombo was responsible for finding a cupcake store and a location where actors participated in an experiment, they had not prepared for, to demonstrate the issue.

MediaCombo also developed and sourced the multi-camera hidden camera solution for filming the experiments as well as the two ARRI Alexa cameras used for the main photography.

Art direction included building special walls for the hidden cameras as well as sourcing all the stuffed animal props and mock-up reference books.

Everything was filmed in one day.